A reserve price is the lowest price at which you’re willing to sell your item. If you don’t want to sell your item below a certain price, you can a set a reserve price. The amount of your reserve price isn’t shown to your bidders, but they will see that your auction-style listing has a reserve price that has not been met. If a bidder doesn’t meet that price, you aren’t obliged to sell your item. Once the reserve price has been met, the reserve price text is no longer displayed.